Barefoot SEO is dynamic search agency specialising in helping British businesses online strategy.
- Up to date understand of the Google algorithm
- Technological know how combined with a real world knowledge of business
- Conscientious Customer service to ensure 100% peace of mind
- Fair margins: unbeatable results
The web is changing
In 2012, SEO has changed a very great deal. In the early stages of the internet, Google struggled to provide an algorithm which would be provider accurate results and which, at the same time, could not be manipulated by webmasters eager for a share of the pie. The results, at best, were mediocre. But fast forward 20 years and search engines are cleverer, more adaptable, and giving SEO companies a run for their money. Here at Barefoot, we’re happy about this. It means the web is getting better, thin sites are being weeded out, and finally Google is offering a slew of worthy sites at the top of its pages.
Responsible site ownership enriches the internet
As SEO Service providers, we’re here to help out clients understand the requirements of good site ownership. We can help you source well written and affordable content, build niche related links which show demonstrate good relationships on the web, and refine the coding and speed of your site to ensure you’re rewarded with a great ranking.
Conversation Rate Optimisation
Ranking highly is only half the battle, we should add. A big part of what we do is to understand how users are interacting with your site, why they’re arriving and why some of them leave. Through split testing and other tricks, we monitor their behaviour and try to leverage all the strengths of your business to try to encourage them to make a purchase or call you. Strong calls to action, stylish graphic design, and savvy use of analytics all help to hone the user experience and ultimately make you more happy.
Links Still Matter
Link building, of course, remains paramount. No matter what people say, Search Engines will always use external links as a means of measuring relevance and credibility. Here at Barefoot we source our links very carefully. Keeping you in the right company, building powerful, highly authoritative links makes a far greater difference to your positioning than scores of lower quality links. We combined our own network of sites with excellent relationship building with other webmasters to ensure you’re where you need to be, with a widely diverse anchor text, and amongst relevant niches.
The mighty Penguin
This year, of course, saw the arrival of the mighty Penguin, an update in the Google algorithm which ruined business over night, but which ultimately may have heralded the dawn of a new day here in cyberspace. Penguin tended to penalize those sites with thin or duplicate content, and whose linkbuilding had been too aggressive, or with an unnaturally similar anchor text. All of which makes perfect sense. Google wants the web to be full of people who enjoy the internet, who spend time on and are passionate about their sites, and who genuinely deserve a top ranking. We agree with this wholeheartedly and are here to help you follow through on these ideals and rank the right way.