Barefoot is a full service digital marketing firm based on Albemarle Street. We offer:
- Bespoke online marketing service: from keyword research to positioning
- Meticulous pay per click management on Google, Bing, Facebook and Linkedin
- Brand outreach, content marketing, link building, Social Media management
- Detailed reporting, full time customer service, quick response times
- Responsive Web Design, Landing Page Creation, Graphics and Branding
Call 0845 265 8326 now if you’re interested in trust, reliability and results!
Intelligent digital solutions for a changing market
Barefoot SEO are a cutting edge search engine optimisation firm, offering a highly bespoke solution to a very particular group of clients. Like a Harley Street doctor, or a Savile Row tailor, our consultations are for those seeking expertise, professionalism, and long experience.
We have a tried and tested track record at helping companies position themselves in the search engines. We work hard for our customers, we’re always at the end of the phone if you have questions, and we simply don’t rest until we get you the results you want. Founder, Piers Ede is one of the leading SEO experts in the industry.
A little about the process of Search Engine Optimization
Search engines operate in a strange new world. You might visualise search engines as spiders crawling through cyberspace. They pick up “keywords” and add them to their lair of identifying words. They use these words to direct searchers to sites. Search engines operate by artificial intelligence–constantly changing as Google refines its algorithm. The following tips are designed to help you bridge that gap and help your business gain a valuable friend in these search engine “spiders.” As optimisers, one of our primary jobs here at Barefoot SEO is to monitor these changes as they happen and make sure we’re sources of current information which we can share with our clients. If you’re a London brand, trying to figure your way through the labyrinth of SEO and PPC, we’re here to help.
If your page is undergoing an SEO makeover, you will probably try to include your keywords more often in your text. However, you must keep your text natural and readable. If the inclusion of keywords interrupts your writing style, it makes the site’s text look unprofessional. Take your time and be creative when you increase the number of keywords in the site’s content. Remember, catering to your actual readers is the number one goal. If the search engines are doing their job properly, high rankings will follow organically.
Image Optimisation
Don’t overlook image optimisation as an important way to grab more traffic. Many site owners and bloggers get a lot of traffic from people searching for specific images. All of the major search engines have image searches, so make sure all of the images on your site or blog are SEO-optimized. Add your keyword phrases into your image captions and filenames, and of course Alt tags. Anchor text occurring near the image helps. Try to vary your anchors a bit also. For example, don’t just optimise for SEO London, use London SEO, Central London SEO and so on. Semantic variations add authenticity to your search criteria.
Original Content
Nothing will get your in trouble with search engines faster than plagiarizing content for your site. So always be sure that the content you’re writing or accepting from other writers is 100% original and is not found elsewhere on the web. If you or your contributor is rewriting an article, it needs to be completely reworked. The topic can be the same, but the wording cannot. Use Copyscape.com to double check and, if you’re using generic T’s and C’s or a privacy p0licy make sure these are excluded from your site map with a robot’s txt.
Meta Description
Write a good meta description to rank higher. A meta description is the short text that appears when your website come up in search results. You should keep your description under fifty words so that it is not cut short. You should describe the content of your website, in order to attract visitors.
When setting up a page for SEO, avoid the temptation to set up text or links specifically to manipulate search engines. For example, text that is the same color as the page background, text that is invisibly tiny, or links that are only a few pixels wide, will set off alarms at the search engine. These “black hat” methods can get your site banned entirely from the listings.
Inbound Links
Set up a strategy on getting inbound links to your website from relevant, highly-ranked websites. Of course, everyone’s goal is to find a way for Wikipedia, the most highly ranked site of all, to send us its link juice. Your goal should be to find other websites who’s topic matches yours to provide you with their Page Rank boosting links.
The more places that your content exists on the web with a link back to you the better off you will be in the search rankings. Submit your articles to article submission websites so that other sites can post and use your content. Having links from multiple sites shows that you are a popular source for your chosen keyword contents.
What makes one website rank higher than another? This all depends on how the website is optimized for the search engines. If your website doesn’t have the rankings that you desire, it is time for you to learn the techniques of search engine optimization. This article contains some tips to get you started.
In order to get the most out of your SEO attempts, you should aim to place a lot of keywords around your videos. The reason for doing this is because search engines look at the video content in order to determine how useful the video is. By placing a lot of keywords, you will ensure that your video remains high on the search engine rankings.
Make sure that you put a site map on your webpage. This will make it easier for spiders to locate relevant pages and find what they need. Don’t be afraid to make more than one site map if you need to. You want to make sure each one contains around 75 links.
When optimizing your site for search engine results, consistency is very important. Make sure to keep using the same keywords throughout the site so that the search engines will get a strong categorization of your site in one area rather than weak categorizations for multiple areas. It’s better to be on page 1 for 1 phrase than page 2 for 10 phrases.
As you begin to learn about SEO, you will run across terms like frames. Frames can be an attractive feature for your site, but they also cause your site to load very slowly and will make the spiders have to work extra hard to crawl your pages. If you do have frames on your site, make sure you also have a few pages offering “noframes” content.
Competitor Analysis
Grab any information your competitors give you and use it to your advantage. Sometimes, competing websites will give you exact information about their targeted keywords. There are two common ways to find this information. One is to look in the META tag of the site’s homepage. Additionally, on some pages with articles, some or all of the keywords will be in bold.
When you initially launch your new site, send out a press release to local media who may be interested in covering the story. Even if you already have an established site, do a “remodel” and send out a press release for the new and improved unveiling. You might be surprised by how many publications have space reserved for just these types of stories.
Do not use too much Javascript because internet bots have a hard time understanding it. Even if your site only contains a small amount of it there is a chance that an internet bot will be confused and then ignore the whole block of code that the Javascript was included in.
Optimizing your website is not that difficult, once you learn what the search engines like to see. Learn all that you can and put together a plan of action. Monitor your website for any positive movements in rank. If you are proactive and diligent in optimizing your website, before long, you will see positive results.
