UPDATE: Google is keeping us on our toes, as ever. Page Rank remains but it seems the old tools will no longer work to establish it! Ten points to the Evil Empire on this one….
Original Article as follows:
Hot news in the world of SEO this morning, as webmasters the world over wake up to find their hallowed Page Rank is no more! Google, in their wisdom, has removed the page rank by which they measured a site’s worth, or at least removed this information from the public domain. Linkbuilders across the globe are in panic as they wonder if the whole business of SEO hangs in the balance. Fear not, however, for let’s face it page rank was never that important anyway. Here at Barefoot SEO we pay much more attention to SEOMOZ domain authority which is ‘based off of the Linkscape web index and includes link counts, mozRank, mozTrust, and dozens more. It uses a machine learning model to predicatively find an algorithm that best correlates with rankings across thousands of search results that we predict against.’ So a good day for SEOmoz, as they further their position as the world’s leading on authority’s on what’s good and what ain’t on the WWW.
You can see their Search Ranking Factors for 2011 here…