Summary: In today’s world of business, the only way any company can remain popular with their customers is with proper marketing. The same is true of search engines as well. They too require marketing and this is called SEM or search engine web marketing.
Search engine web marketing or SEM is a set of marketing strategies intended to put the client websites in popular search engine websites through paid adds, promotions, banners etc with a view to increase their visibility with the target customer base. This method is quiet popular and is used by many companies.
Search engine web marketing uses ‘pay per call’ system which means that the customer can contact the company directly with one click. Banners and advertisements through search engine websites ensure that the websites are seen by all customers and this generates revenue for the company as well as the search engine website.
There are various marketing strategies that search engine web marketing utilizes. Here are some of them.
Writing articles and publishing them on publishing websites or on search engine websites allows for a customer to have a detailed view of the company and its products. It helps build the customers interest in the product and leads them to contact a company representative and make a purchase. Search engine web marketing may also use blogging. It also fulfils a similar role. However, blogs have a more personal appearance and are more popular as they don’t look like direct advertising. Blogs give people the feeling that they are talking to someone who is just like them and is not just making a sale, but sharing an experience.
Another search engine web marketing strategy is using keywords. By strategically choosing keywords, a company can make itself visible within the first five results in a search conducted by a customer. This visibility also helps in increased sales.
Websites such as Yahoo.com, Google.com, Baidu, Rambler, Ask.com etc are some popular sites which utilize SEM strategies. Large eye-catching banners also help in making sales. Travel and tourism websites utilize this method to attract customers.
Another search engine web marketing strategy is link building. Here two or more websites agree to show links of each other’s sites on their website. The number of links a website has increases their popularity and visibility on the search engine.
However, there is a great deal of competition as all companies utilize search engine web marketing strategies to make sales. The main goal of the company is to maintain the visibility of their product on the search engines by adjusting codes etc in the search engine’s program and how web pages are ranked and placed during a search. This also prevents false advertising or misuse.