Matt Cutts has a strong background in mathematics and computer science with twin degrees in both subjects from The University of Kentucky. He followed this up with an MS Chapel Hill-UNC. After his post-graduation, he enrolled for a Ph.D. program in computer graphics at Chapel Hill centre at University of North Carolina. In January 2000, he started his career as software engineer with Google. He has authored the original version of Safe Search, the family filter that belongs to Google.
Currently, he works with issues in search engine optimization. He heads Web spam at Google. While at Safe Search he was given the nickname “Porn Cookie Guy” because he would reward anyone working in Google with cookies baked by his wife if they could search out pornography results that were not supposed to appear in the safe search results.
Plain Commonsense Needed
Matt Cutts is of the opinion that it is really simple building or making a website in a way that it gets attention from Google. All that you need to employ is good old common sense is what he says. The first attribute that you need is that the content has to be good. Most visitors are trying to see what your website says. Google is on the lookout for original content and not reworked stuff. Google has the interests of its visitors at heart and tries to please them first.
The Importance of the Title Tag
According to Matt Cutts, Google considers the site’s title tag equally important. This is so because when people search for keywords using a search engine, the first thing that catches their eye is the title tag. The content of the page and the title tag should be relevant to each other. This draws visitors who matter to the website. Seeing traffic of irrelevant visitors will not do any good to the site.
Cutts goes on to talk about meta-description that the people at Google consider relevant when it comes to rankings. Look out for the meta-description right below the title tag as part of the results of the search. Meta-description is a summing up of all that your website is about and this should contain the keywords that you want to aim at on the page.
The other thing that Matt Cutts talks about is back links to the website which according to him is very relevant to Google. Back links is a way of declaring that other websites consider your site is valuable. Much of Google’s ranking swings on this. There are other ways to boost your ranking on Google and that’s by having a presence on social media websites. Make sure that your website is a welcoming one that is friendly to visitors.
Everyone will have to agree that most of what Matt Cutts says is what we will readily agree with. If you have an online business, a peg measure of commonsense and a heap of hard work will see you through. There is no magic wand to bring success to your door step. Unique content that is completely original and interesting will help you to be ranked higher. Matt Cutts has often expressed his displeasure at content that has obviously been reworked in several sites.