Black Hat SEO and White Hat SEO have always been at loggerheads and the war continues till today. While the latter has always been associated with everything that is good and great, the former has constantly been linked to assumptions, shadiness and underhanded tactics. But is i
t really so? Is there nothing good in this presumed “Black Sheep” of the SEO community? Has it never helped? I beg to differ with some people here and would like to believe that there are a lot of things to learn from Black Hat SEO, for the better.
Black hat SEO vs. White Hat Seo
Something I want all my readers to note here is that Black Hat SEO, to me, is not keyword stuffing, spamming, hacking websites or creating backlinks in unethical ways. Rather, it is a kind of mindset, meant to be used in an ethical way.
There is a very thin line existing between these 2 genres of SEO, Black Hat and White Hat. In fact, tweak the White Hat SEO techniques a little and you would gain access to the killer tactics of the Black Hat SEO. And some of them are really worth learning, as most seo experts are of the opinion that several black hat techniques can be gladly used in a clean and ethical manner for acquiring results that truly deliver.
Reasons to know Black Hat SEO
Webmasters of the modern era feel that you must know what Black Hat SEO is, for 2 reasons-
1) You need to know the good and the bad existing here and also be aware of what to avoid and what all to include from the band.
2) You also need to know how your underperforming competitors are managing to outrank your website.
What you must know about Black hat SEO, Google and link creation
Black Hat SEO has got some of the most amazing tools for creating links to sites, quicker and in bigger quantities. How? By just simply automating the link building procedure…. although this is likely to draw criticisms in the way, where people will scare the wits out of you by saying that Google can penalize you for it. Really? Then why aren’t they creating such links for their contenders and getting them cordoned out by Google? Spare a thought to this.
I will tell you the key to using Black Hat techniques ethically – moderation. When you use them with temperance, you win……else, you lose. There are many black hat techniques in the world of SEO which you can use ethically to get a higher slot in Goggle Page Ranks, starting from Twitter Automation and optimized landing pages to hidden text and IP delivery. Try them to test their strength.
To sum up, not all Black Hat SEO techniques are bad – if you have the will there is a lot to learn from them and make them behave as good as the white ones. And when the “Black Hat” offers so much of good, how can it be the “Black Sheep” of the SEO family? The gray shade is not so gray after all, and we know it!